An Associated Press story from Santa Monica, California, 
August 9, 1962, reported how

     Nearly 100 traffic violators watched a police traffic accident 
     film today to atone for their violations. Two had to be 
     treated for nausea and shock. . . .
     Viewers were offered a $5.00 reduction in fines if they 
     agreed to see the movie, Signal 30 , made by Ohio State 
     police.
     It showed twisted wreckage and mangled bodies and 
     recorded the screams of accident victims.

     Whether the hot film medium using hot content would 
cool off the hot drivers is a moot point. But it does concern any 
understanding of media. The effect of hot media treatment 
cannot include much empathy or participation at any time. In